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No matter how vital change may be, those leading it have to be heard if they want others to act to help realize that change. In this episode of The Illumify Game Changer, Jonathan considers how he can break through all of the noise today with messages that others will actually hear.
01:07 Amplify Question 39: What will they hear?
05:22 You have to use your voice.
06:40 The importance of consistency in your messaging.
08:14 When you express your vision, it has to be recognizably the same. There’s integrity to that.
10:00 Building awareness as a building block process.
14:04 Stories versus anecdotes
18:00 When you tell a story, you’re giving them a concrete example of how to surmount an obstacle.
22:25 You can’t be seen to be wavering in your own commitment.
22:40 They need to hear that something is at stake.
24:28 The need to be heard through the noise feels particularly difficult and challenging.
26:28 We build our ability to bend with the wind but not break.
27:44 The language will have to be carefully crafted so it doesn’t scare people.
29:15 We want to be able to contribute, ideally in the way meaningful to us.
31:53 Final Answer
Produced by NOVA
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