45. The leader’s three essentials

A leader can’t point to a vision of change and tell people, “That’s what it is.” There’s nothing to point to as it doesn’t yet exist. Instead, leaders need to find the words that capture it in the way that helps others begin to see it. In this episode, Jonathan is challenged with identifying the three essential things that people need to know about his vision so he can begin to build their awareness of it. But there’s even more to it, as he discovers.

01:17 Amplify Question 38: What 3 things should they know about this?

04:18 The vision is an attempt to reconcile the private with the public, and why we took the wrong path.

07:16 It’s about creating a new way to live together in tune with our inner selves. What does it mean to be human today.

08:25 It’s not a prescription. It’s a new spirit, a new way of seeing.

10:52 The reason for three.

15:30 A headline vs. key messages.

21:48 Stepping beyond the question with two levels of essentials: Outside and inside the vision.

26:48 What do you want them to do upon hearing your vision?

27:50 A story about what happens when there’s no call to action.

31:40 Key messages are for them to remember and act upon.

36:38 Now I’m thinking more about the audience and what they need to know in order to act.

40:20 First you have to get them on side before they will act.

44:20 Why break with the past?

46:25 This is about the essence of your vision for them.

53:38 No resolution. To be continued.

Produced by NOVA