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Given how vast a vision of change can be, why would you even try to express it in just a headline? Well, there are a lot of reasons. It challenges you as a leader to find the essence of your vision. To distil it, and all its complexity, into just a few words. And for the audience, whether listening or reading, it makes it clear and succinct. You could do that, of course, without having to create a headline for it. But what a good headline has to do is make the “story” compelling enough to pull us into wanting to learn more. In his minisode, Jonathan learns why it’s worth the challenge.
Listen to the full episode here: https://illumifygamechanger.com/episodes/44-the-leaders-headline-for-change
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