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A promise is the highest form of offer a leader can make. It must be credible, explicit, and possible to fulfil. In this episode, Jonathan considers what he can genuinely promise those he is inviting to help realise his vision. His answer grounds an abstract possibility in a commitment: together, they will reach a defined point and have changed something in the world, giving them the strength and courage to continue.
01:46 Requests, offers, and the leader’s side of the exchange
04:00 How commitments change relationships
05:23 Why leadership communication rarely includes an offer
06:26 A promise as the highest form of offer
06:59 Unify Question 53: What can you promise them and by when?
07:47 The personal responsibility carried by a promise
08:15 Making a credible promise in an uncertain world
09:39 Integrity and impeccable fulfilment
11:24 Distinguishing possibility from aspiration
12:29 Progress, momentum, and the growth of the collective
14:27 Connecting the vision’s progress to its impact
15:20 Promising the first evidence of change
16:10 A commitment that gives strength and courage to continue
17:09 Joining a declaration with a promise
18:03 Grounding an abstract vision
19:39 How speaking possibility begins to disrupt the status quo
21:01 The promise Jonathan can make
21:43 Reaching the first base camp together
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