42. Will others get the leader’s vision of change?

One of the leader’s biggest challenges is to be able to express their vision of change in a way that other people “get it” enough to begin to see its significance for them. If not, they simply won’t act, and the leader’s vision of change won’t be realized. Jonathan already knows how important language is. In answering this next Amplify question, he sees that the words he would use could actually turn others off, and discovers how to prevent that. We’re joined in this conversation by Britanny, another member of my team.

01:18 Amplify Question 35: What don’t they get about this?

06:40 Language, like “Truth” and “Sacred Dignity,” may distract them because it’s overly moralistic and may sound like preaching.

09:45 From the broad sphere of your vision, what don’t they get about it?

12:10 It’s not about being pious. We are at our best when we together pursue the truth.

16:40 Journalists are not saints.

19:40 The gatekeepers determine the news that could unify us.

21:35 “Getting it” has a different level of complexity and precision than before.

26:30 A story of Watergate’s impact on journalism.

30:40 You have to give them permission to fail.

33:20 The danger of sounding intractable because of your language and tone of voice.

36:00 The importance of the word “we” as a call to come together.

38:37 Summarizing what they don’t get so far.

41:40 Truth doesn’t wrap itself around the vision. It’s good, clean, fresh air.

47:20 If truth is revitalizing, can it help spark your vision?

52:20 Final Answer

59:43 Finding the common thread through Inspiration.

Produced by NOVA